Happy Friday, Reader!

What's the FIRST thing people notice about your Brand Book?

The cover!

​Book designer Becky Bayne and I connected a couple of weeks ago for a coffee chat, and the conversation that we had really blew my mind.

Pretty much every minute of it, I kept saying to myself, We need to somehow record what we're saying to each other so that our audiences can benefit from the gems that we’re dropping.

As veterans in the self-publishing industry, we have so much knowledge that we want you to know before you embark on the journey of publishing your book.

Because first impressions count, Becky generously agreed to share her insight from 40 years of working with clients in book design.

Here are just some of the gems we dropped:

💎 The cover is more than just a nice image... it's the mini sales page for your Brand Book!

💎 Why people confuse "self-publishing" with "DIY publishing"

💎 Everything you need to know about book design before you start the process

💎 A whole new way of thinking about Brand Books (hint: it's about inviting your readers to work with you!)

💎 A cautionary tale about using AI-generated artwork for your book

💎 And much, much more!

​Click here to watch the video or read the transcript of our conversation.

Becky's Brand Book is launching on May 6th! Get your copy here.​

Enjoy!

Jessica

Want to write a Brand Book that grows your business, Reader?

🏆 The Profitable Brand Book Program has all the content, community, and coaching you need to craft a book that positions you as an authority in your field, generates leads, drives revenue, and replaces all your content marketing.

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